GAY NEW ORLEANS ADVERTISING

American Gay & Lesbian Travel Market Represents A $64.5 Billion Travel Market
(10% of the U.S. Travel Industry)

New Orleans is one of the top Gay and Lesbian destinations. Advertising to gays and lesbians coming to New Orleans makes smart business sense. 

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American Gay & Lesbian Travel Market
Represents A $64.5 Billion Travel Market

Ongoing research at Community Marketing, Inc. indicates the following: 

Gay & lesbian travel trends...

• More than three-quarters (76%) of U.S. lesbian and gay respondents have a current passport, compared to 24% to 30% of all adult US citizens.
• Gay and lesbian travelers took a median of five overnight trips in the preceding twelve months, including two leisure, two personal and one business trip. 24% took five or more leisure trips, 24% took five or more personal trips, and 19% took five or more business trips.
• Respondents spent a median of 29 nights away from home (average 6 nights per trip).
• Respondents flew a median of six times in the last twelve months (3 round trips), and 81% purchased an airline ticket online.
• Respondents spent a medium of 14 nights in hotels. 77% purchased accommodations online at least once. The top motivations for choosing a hotel are reputation for gay-friendliness and location near attractions.
• 34% of U.S. respondents took a cruise vacation in the last year. In comparison, 34% of Cruise Lines International Association’s (CLIA) mainstream target market has ever taken a cruise. 62% of survey respondents expressed interest in a cruise.
• Gays and lesbians choose vacation destinations that are recommended by friends, offer unique attractions, and have a reputation for gay friendliness. The availability of online information is important in getting the necessary information to this audience to plan a trip.
• 25% of U.S. respondents traveled and spent at least one night away from home to attend a gay pride event.

Gay & lesbian tourism study demographics…

• 65% of survey respondents were gay men, 28% lesbian, 7% bisexual, transgender, queer or other. This does not necessarily reflect the national distribution of the LGBT community.
• 74% of gay men and 67% of lesbians are college graduates. 34% of both groups have a graduate degree or higher.
• 35% are single. Of those in relationships, the median length of the relationship is seven years.
• The median age is 46.

References
Gay & Lesbian Travel Surveys, Community Marketing, Inc., San Francisco, CA.